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Qianyunduan China Tourism

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Meet a broader landscape in China and share the joy of outdoor sports with the world

  • Nov 12, 2026
  • China Travel Stories

Pan Boliang, a Frenchman, came to China to study because he loved Chinese characters, and his love for outdoor sports led him to settle down in Yunnan, China. Pan Bolliang said in an interview with the Global Information Broadcasting reporter of the main station a few days ago that China has magnificent scenery and natural scenery, which is very suitable for outdoor sports. He hopes that more and more foreign tourists will travel here to learn about the real China.

Pan Boliang: I really like the outdoors. Later, I had the opportunity to come to Yunnan. It is very important for me to be able to combine work and spare time life. A good environment is very important to take my children out to see the blue sky. In Yunnan, transportation and communication are very convenient. There are mountains, good air, and many outdoor resources. I can go rock climbing, camping, and hiking, so it is a good combination for me.

Pan Boliang is now the general manager of a biotechnology company that produces and sells lac in Yunnan. He has access to a wide range of people, from producers in remote mountainous areas to big customers in all parts of the world. This diverse scene makes him enjoy his current job.

Pan Boliang: The range of people and places I can contact is very wide. For example, when I go to meet suppliers of raw materials, I will go to some small counties, and even some mountains to see how farmers grow and do it. I will go to places far away. I go to meet customers, and I will go to big cities, such as London, New York, Chicago. For me, wherever I travel to meet (what kind of) people, I feel very happy and have the opportunity to meet such a diverse group of people.

Yunnan is an endless joy to explore for the outdoor enthusiast Pan Boliang, who calls Yunnan "an outdoor paradise."

Pan Boliang: I really like to explore some places that almost no one has been to, or only some locals know about, and discover some new ways to go, sometimes climbing snow-capped mountains, sometimes taking some traversing routes or just exploring, and then I will draw maps and write some guides. It is purely a hobby to share, and I have really made a lot of friends in the process. For me, Yunnan is an outdoor paradise, whether it is the diversity of humanities, the diversity of terrain, and the diversity of climate.

Hoping to introduce Europe's sophisticated outdoor experience to China, Mr. Pen and two friends set up an outdoor sports company in France last year that specializes in customized outdoor experiences.

Pan Boliang: We want to introduce some of the outdoor spirit of Europe to more Chinese friends. For example, in terms of rescue, if there is a problem in Europe, there are helicopters or something, or some insurance, or there are some signs on mature routes. Whether it is walking by yourself or following a guide, there are many projects that can be done and more standardized. There are also many projects that can be done in China.

After founding the outdoor company, Mr. Pan said, he hopes to bring Chinese tourists to Europe to experience local culture in depth, combining comfortable sightseeing with challenging outdoor activities. At the same time, he hopes to introduce European tourists to China to experience outdoor activities.

Pan Boliang: From the end of this year to next year, we will pick up some groups from Europe, mainly outdoors, (will go to) Yunnan, Sichuan, Qinghai, Inner Mongolia, mainly these four regions. Because there are many very good resources, there will be more of this kind of adventure feeling outdoors in China, there will be broader scenery and higher mountains. The two (places) outdoor environments are different, and the experience is also different. We are very willing to share with Europeans.

Pan Boliang said that China now has a unilateral visa-free policy for many countries, and more foreign tourists are visiting China. This is a good opportunity to strengthen Sino-foreign exchanges and allow more foreigners to understand the real China.

Pan Boliang: Many countries (tourists) can come to China without a visa. I think it is a good policy to have more cultural dissemination, so that more people can enjoy Chinese culture. Come here to experience and see if it is different from what you think. It is indeed different. I think this is a good thing.

Mr. Pan, who likes to study Chinese history, drinks Pu'er tea from Yunnan and is a fan of traditional Chinese medicine, believes there are similarities between Chinese tea culture and French wine culture, and that coffee and tea are not contradictory.

Pan Bolliang: I think there are many things in China that deserve more promotion abroad. Tea is very similar to our French red wine. It is produced in different places, the process is different, and the finished product is different. Many experts can judge the source by drinking it. It is very similar to the wine culture in Europe, especially France and Italy. I like the cultural bridge and propaganda ambassador between the two countries. Whether it is introducing good things from France in China or promoting good things from China in France, it is something I enjoy doing very much.

Pan Boliang said that he loves China and has a deep affection for China, and he often misses the good times in China when he is in France.

Pan Boliang: I have been in China for more than ten years, and I must have feelings. I spent three years in France before, and what I miss the most is the atmosphere of eating Chinese food around a round table with many Chinese friends. Smell this smell, and I will think of the happy days in China. Now that I am here, I am very happy. The warmth of the Chinese people and the welcome of the Chinese people are what moved me the most.

Pan Boliang said that he would like to continue to stay in Yunnan in the future and contribute to the promotion of economic and cultural exchanges between France and China.

Pan Boliang: Yunnan combines a lot of good things from China, as well as some things I like very much in Europe. Therefore, I still want to stay here in the next few years to help Yunnan develop the lac industry and drive Yunnan's economy. I also want to continue to do some outdoor things, bring more Chinese people abroad, bring more foreigners to China, understand each other, and let more Chinese people like French culture, and also bring more French people to understand and like Chinese culture.

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